13 March 2014

Artists Info Media & PR Campaign

Artists Info are working with Laura Berrill Publicity, a Media and PR Agency based in St Albans, Hertfordshire to gain more exposure for our artists.

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Here is a preview of our Media Plan to promote Artists Info website to the art community, buyers and traders.

- Local press and glossies

- Local Radio

- Interior Designers press

- Art Trade Press

- Press

Aim of plan:

To raise awareness of the Artists Info website to as many artists, consumers, art fans and those involved in the arts trading world as possible via publication in a wide variety of press.

Angles & Hooks for the Media:

Case studies/individual stories like this one: http://www.hillingdontimes.co.uk/news/11052244.Artist_s_career_took_off_after_sponsor_spotted_a_kitchen_she_fancied_/?ref=var_0

Benefits of the website to the dealership/traders

Publications to pitch to:

All local press relevant to the site and its contributors and artists involved, ie: Uxbridge/South Bucks press for Christine, Herts press for Jean, Luton and Dunstable for Mel, Harrow/Pinner press for Arwyn etc. If you are one of our artists who would like to be featured, please contact us

All artists’ trade and consumer press – national, regional and local

All trade and consumer press for dealers and everyone else involved in the art world (as above) such as photography press and individual publications dealing with different art forms

BBC 3 Counties arts programmes

Community arts press

All relevant online sites

International art publications (where relevant)

We recently had a great photoshoot with Arwyn Pennington Bailey who created some great shots for use with our press releases:

Promo 1

Promo 2

Promo 3

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