Can I improve the Search Engine Optimisation (SEO) for my listing?

Whilst we already get a lot of search engine traffic visiting the Artists Info website, there are several ways that you can help more search engine visitors to find your own listing page. If you’re not sure how to get to any of the areas discussed below, please refer to other FAQs on editing your images and your listing.

Graphic showing 3 ways to improve SEO for imagesImages

When you add and manage the images in your gallery you will notice some additional fields (points 1-3 in the screenshot on the right). Putting something meaningful, and relating to your image, can help your SEO. Put your own title for the image in box 1; Put a description of the image in box 2; Put a short caption in box 3 – this will then be displayed under your image on your listing page. Try to incorporate some of your keywords into these boxes, but make sure that the text reads well (i.e. don’t just stuff the field with keywords, as this stands more chance of being penalised by Google).

Your Listing Bio Area

Your listing content (bio) is the text area just beneath your name when editing your listing. Ideally, you should make this at least 250 words long. Search engines need content to help them understand what you and your listing are all about – so the more you write, the better.

Hint : Try not to copy / paste your content directly from another place (e.g. your own website), but make it as unique as possible. Mention plenty of your keywords (names, locations, pieces of work, subjects, media etc.), but make sure that you make it highly readable for your audience.

The Yoast SEO Area

If you scroll further down the page when editing your listing, you will see a section entitled ‘Yoast SEO’. Although not strictly necessary, this section will help you to construct your content to be more readable and search engine friendly.

If you look at the screenshot on the right, you’ll see I’ve highlighted 3 points. You’ll get to these by clicking the ‘Enter your focus keyword’ tab

  1. Choose a short keyword or key phrase (no more than 1-3 words) that you would want your listing found for by people using search engines. You could choose something like ‘Welsh artist’ or ‘Oil Painting’, for example. If you have a unique style or subject, you might want to think about using that.
  2. Your ‘snippet’ is what Google (and other search engines) could display when your listing appears in organic search engine results. Click ‘Edit Snippet’ and then edit your ‘SEO Title’ and ‘Meta Description’, including some compelling words and key phrases to encourage people to click on your link.
  3. Check the ‘Analysis’ area and try to remove as many red dots as possible. Don’t go too mad and spend too much time on this – it’s only a guideline, and is only a small part of what Google uses to rank your listing page.

You can also try to improve the readability of your content. Again, don’t get too hung up on this, but if you’d like to have a go… click on the ‘Readbility’ tab and follow the ‘Analysis’ area to get some hints for improving your listing bio (content area).

Once you have done as much as you want, just click the ‘Update’ button to make your changes ‘live’.

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